Dr. Sunil Mithas is a professor in the Robert H. Smith School of Business at the University of Maryland and the
author of the book Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age (link is external).
He earned his PhD from the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee.
Before pursuing his PhD, he worked for nearly ten years in engineering, marketing, and general management positions with the Tata group.
He was identified as a 2011 MSI Young Scholar by the Marketing Science Institute. The MSI Young Scholar Program selects
about 20 of "the most promising 'younger' (i.e., doctorate received 3-6 years ago) academics" and
a "likely leader of the next generation of marketing academics" every two years.
Sunil is a frequent speaker at industry events for senior leaders. He has worked on research or
consulting assignments with organizations such as Johnson & Johnson, Lear, A.T. Kearney, the Tata group,
the Social Security Administration, and the U.S. Census Bureau.
Sunil's research focuses on strategies for managing innovation and excellence for
corporate transformation, focusing on the role of technology and other intangibles,
such as customer satisfaction, human capital, and organizational capabilities.
His research has appeared in premier journals, including Management Science, Marketing Science,
Information Systems Research, MIS Quarterly, Journal of Marketing, and MIT Sloan Management Review.
Some of this work has been featured in business publications such as Bloomberg, CIO, Computerworld, and
InformationWeek. His papers have won best-paper awards and have received several best-paper nominations.
He has also won the best reviewer award at an INFORMS conference.
Kim, K., Mithas, S., Whitaker, J., and Roy, P.K. "Industry-specific human capital and wages: Evidence from the business process outsourcing industry" Information Systems Research (Forthcoming) 2014
Sharma, R., Mithas, S., and Kankanhalli, A. "Transforming decision-making processes: A research agenda for understanding the impact of business analytics on organisations," European Journal of Information Systems (23:4) 2014, pp 433-441
Gillon, K., Aral, S., Lin, C.-Y., Mithas, S., and Zozulia, M. "Business Analytics: Radical Shift or Incremental Change?, Available at: http://aisel.aisnet.org/cais/vol34/iss1/13 (link is external)," Communications of the Association for Information Systems (34) 2014, pp 287-296
Mithas, S. "Career Coach: Tips for boosting your digital IQ, available at http://www.washingtonpost.com/business/capitalbusiness/career-coach-tips-for-boosting-your-digital-iq/2012/06/29/gJQAkbejGW_story.html," in: Washington Post (Capital Business, 2 July 2012), Washington, DC, 2012
Prahalad, C.K., Krishnan, M.S. and Mithas, S. "Customer Relationships: The Technology Customer Disconnect,"in: Optimize (December), 2002, pp. 63-70.
Mithas, S., and Lucas, H.C. "Information Technology and Firm Value: Productivity Paradox, Profitability Paradox and New Frontiers," in: Information Systems and Information Technology (Volume II), H. Topi (ed.), Chapman & Hall/ CRC Press (Taylor and Francis Group), 2014
Mithas, S., Almirall, D., and Krishnan, M.S."A potential outcomes approach to assess causality in information systems research," in: Economics, Information Systems and Electronic Commerce Research II: Advanced Empirical Methodologies, R.J. Kauffman and P.P. Tallon (eds.), ME Sharpe, Armonk, New York, 2009, pp. 63-85
Research related stories in Business Press and Magazines
The following articles in business press feature some of my research findings in a friendly and accessible language for non-academic audience.
For a list of my academic articles, please see my CV.
Here is a news article based on the above event : Shanbhag, S. "IT and business value - Over 300 CIOs attend DQ LIVE, http://www.dqindia.com/dataquest/feature/123163/it-business-value-over-300-cios-attend-dq-live," in: Dataquest (12 Dec 2012), 2012